Side Hustle Stats - December 2010 - Alexander Shen's Art Blog

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Jan022011

Side Hustle Stats - December 2010

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The phrase "side hustle" was first used by my coworker, Moshen Chan, to describe the personal projects us folks at Mochi Media do in our free time.

Happy new year everyone! This year has certainly been an interesting one. Let's take a look at how December rounded out. Some key things to note are the following:

I didn't release any new games.
I started posting more on this blog (art and junk) as the month came to a close.
I began to properly track all of my sites and registered their specific domains accordingly during the last week of December (everything used to just forward to a folder off of wanderingpandacomics.com)
I added stats from physical toy/art sales (not quite passive per se...)
Numbers in the parentheses show change from the prior month.

I think the most important piece of information I took away from this month is that sponsorships, regardless of how large or small, still make the largest chunk of side hustle for a game maker like myself. I'm sure all other Flash game developers out there would agree and it's not new news. Some things I will focus on for January are the following:

Complete at least two games (sponsorship or not).
Keep up and post at least one blog post a day.
Properly update Mister Goh, a webcomic property I revived for 2011.
Implement Facebook pages for a handful of my sites (Shen Games, Mister Goh) and its Connect functionality on those sites.
Continue to spend time on Twitter and tweet accordingly.

December 2010 Side Hustle Stats

MochiAds

MochiAds - $130.72 (+ $6.94)
MochiAds Impressions - 184,962 (+ 5,428)
MochiAds eCPM - $0.73 (+ $0.03)
Top Game: (Don't) Save the Princess - 50,914 impressions
Second Game: Zombie Farm - 39,096 impressions
Third Game: Perfect Match Fit - 28,178 impressions

AdSense

AdSense - $50.58 (+ $0.62)
Top Site: Shen Games

iTunes App Store

Paid Apps - $4.20 - 6 total (- $2.10)
Free Apps - $0.00 - 1,147 total (+ 624)
Updates - $0.00 - 450 total (+ 450)
Released: Sheep v1.2, EZ Caltrain 1.0

Sponsorships

None. (- $800.00)

Wandering Panda Store

Ritz the Robot Plushie - $21.98 - 2 total

Grand Side Hustle Total:

If there are any additional stats you would like to see or think would be interesting to see, please let me know. I'd like to be as transparent and open as possible here. The more info we know as indie game developers and such, the better off we'll be.

Sunday, January 2, 2011 at 8:38AM

1 Comment | | tagged

game development,

iphone development,

sidehustlestats.com |

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Reader Comments (1)

October 28, 2011 |

monian

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