Side Hustle Stats - January 2011

The phrase "side hustle" was first used by my coworker, Moshen Chan, to describe the personal projects us folks at Mochi Media do in our free time.

January has come and gone and there are some stats to take a look at. As always, sponsorships are always the quickest way to make a "good" amount of money. I took a good amount of freelance illustration gigs this month too, so I guess that's pretty helpful too, though definitely less "passive" than letting ads run.

Numbers in the parenthesis indicate change compared to the prior month.

January 2011 Side Hustle Stats
    MochiAds
  • MochiAds - $87.31 (- $43.41)
  • MochiAds Impressions - 197,152 (+ 12,190)
  • MochiAds eCPM - $0.44 (- $0.29)
  • Top Game: (Don't) Save the Princess - 69,057 impressions
  • Second Game: Zombie Farm - 40,735 impressions
  • Third Game: Order It Up - 19,076 impressions
  • Latest Game: Burger Quest

  • AdSense
  • AdSense - $52.24 (+ $1.66)
  • Top Site: Shen Games

  • iTunes App Store
  • Can't pull stats. :(

  • Sponsorships
  • Artwork for two games (including Islands of Empire) - $650.00 (+ $650.00)

  • Wandering Panda Store
  • Ritz the Robot Plushie - $11.99 - 1 total (- $11.99)

  • Other Freelance Work:
  • Illustrations for Educational Institution - $200.00 (+ $200.00)

  • Grand Side Hustle Total: $1,001.54 (+ $820.58)
If there are any additional stats you would like to see or think would be interesting to see, please let me know. I'd like to be as transparent and open as possible here. The more info we know as indie game developers and such, the better off we'll be.