I always thought of how interesting/fascinating it would be to start combining licenses with products that don't necessarily fit. For example, I hastily slapped some Smash Bros. artwork on a coffee sleeve just to see. It's a fun advertisement and as a fan of the series, it makes me enjoy my coffee just a little bit more. I'd even go out of my way just to get coffee from this place so I could get a stupid paper sleeve for my stupid coffee.
Maybe I'm just being stupid.